Introduction
The best way to get press coverage for your startup is by sending out a press release. But if you've never done it before and don't know where to start, here's a 3-step formula that will make sure your press release format are both professional and effective:
Start with the purpose of your press release.
It’s important to start with the purpose of your press release.
What is the purpose of your press release?
Why are you sending out a press release?
What do you want to achieve with your press release?
What is the goal of your press release (and what does it mean)?
The answer will help determine whether or not this particular piece can be used by others in their own work, or if it must be used only for its intended purpose. In other words, if there are keywords in its title or body text that may overlap with other content on a website or blog post about startups and entrepreneurship—then those words won't make sense unless they're clearly visible as part of another piece's content flow!
Focus on what your company is doing, not how great it is.
The first step in creating a great press release template is to focus on what your company is doing, not how great it is. This isn't just about being humble; it's also about using active language that grabs the reader’s attention and makes them want to learn more.
Don't focus on you: Tell stories about how your business works and why they should care.
Don't be boastful: If you think someone will read one of these things, then they already know who you are (and don’t care). It's better to be confident than boastful—because no matter what anyone says about your startup or its founders, if people aren't interested in reading about them ... then this article isn't worth writing!
Showcase your expertise without sounding boastful.
Now that you've got a solid foundation, it's time to start showcasing your expertise without sounding boastful.
You can do this by writing about how great your company is and what makes it special. You can also write about what makes you great as an individual or team member, or even how great the product is (but keep in mind that this will be much more effective if you have someone else doing the talking for you). But don't write about how great your service is—that should be obvious!
Give your press release a big finish.
The last step of the PR process should be to ask for feedback. You can do this at the end of your news release example, or you can include it in an email you send after sending out the release itself (and maybe even before).
For example: "If you have any questions about what we did or how we did it, please let me know."
Or: "We'd love to hear from our readers on this topic! If there's something they think would help their business grow faster than ever before, feel free to respond below."
The next time you want to send out a press release to showcase your business, use this press release template and tips as a starting point.
The next time you want to send out a press release to showcase your business, use this media release example and tips as a starting point.
Don't change any of the headline or content. This is crucial! Your headline should be catchy and easy for people to remember—and it's what they'll read first when looking at the news sites that cover your company's topic.
Add your company logo and contact details (e-mail address). Make sure these are visible on every page in case someone wants more information about who they're contacting with their story or blog post. Also include a link back here so that visitors can see all of our other resources if they like what we have posted here on our site!
Make sure everything looks good before sending out so there are no typos or spelling errors—that way readers will feel confident reading through each article without worrying about whether it was written by an expert writer who knows exactly how words work together properly."
Conclusion
The next time you want to send out a sample press release template to showcase your business, use this press release template and tips as a starting point. These three steps can help you make sure your PR package is effective and successful.
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